Most industries never face the level of change and confusion that is under way in the software industry. The issue—changing software models. Software used to be simple. Insert floppy disk and install. One license down. But now, new ways of delivering  IT services raises new challenges. Software as a Service (SaaS), cloud computing, and virtualization are affecting everything—from the desktop to the data center. Software Asset Managers must respond to the new challenges or risk skyrocketing software costs, increased threat of audit, and decreased value to the organization.