IT Asset Management

Recap: 2015 IAITAM Spring ACE

By Steffani Lomax

Recently my colleagues and I attended the first major IT Asset Management conference of 2015, the IAITAM Spring 2015 Annual Conference and Exhibition (ACE), which took place April 28-30 in San Diego, CA at the Hilton San Diego Resort and Spa. Over the past two years, IAITAM (International Association of IT Asset Managers) hosted two conferences per year in different U.S locations; however this year they changed the format to a Spring conference in the United States and Fall conference in Europe.

There were about 800 attendees at the event, representing both vendor and end-user organizations. The majority were based in the U.S.; however there were attendees from other countries. There were 40 exhibitors, including 27 event sponsors, all promoting their IT Asset Management (ITAM) solutions and services.

The conference began each day with breakfast and keynote speaker presentations. For this event IAITAM brought back one of their favorite keynote speakers: Andy Andrews, a New York Times bestselling author and inspirational speaker. Andy shared some of his philosophies of business and of life while entertaining us with his humor. IAITAM purchased copies of Andy’s book “The Seven Decisions: Understanding the Keys to PersonIAITAM ACEal Success” as a free give-away and thank you to all the IAITAM conference attendees.

After the keynotes, the conference offered numerous tracks and as many as nine sessions to choose from in each time slot. The tracks included Audit, People, Process, ITSM, Compliance, Licensing, Program, Data, Security, Cloud, Disposal, Virtualization, Mobility and Case Studies. Vendors, promoting their products and services and end-user organizations sharing case studies delivered the sessions. Here are some of examples of the session topics:

  • Empowering People, Process and Technology through Automation
  • Licensing in the Cloud
  • Hire the Right People: Set a Standard
  • Data Integrity: Concept to Reality
  • Creating a Communication Plan to Guide Your Organization through Change
  • Globalization and the Impact on Your ITAM Program
  • How to Optimize Your Oracle Database Licensing & Technology

Siwel presented the following sessions:

Lunch was served outdoors in the beautiful, dry San Diego sun. This was a treat for the attendees because at most conferences you are stuck indoors and have little opportunity to see daylight for days! There was a path outside of the hotel that circled Mission Bay which was a great venue for walking or running.

To provide more networking opportunities as well as entertainment, IAITAM hosted evening events. The first evening featured an outdoor cocktail party with a baseball theme near Mission Bay. Baseball fans wore the shirts or caps of their favorite professional teams. On the second and third evenings, the Exhibition Hall was open to exhibitors and attendees who networked and enjoyed good food and drink.

Overall, the IAITAM Spring 2015 ACE was well-received by the attendees and sponsors. Whenever you have the opportunity to meet in person with vendors and users, and learn from everyone, your time is well-spent. This event provided the opportunity to network and conduct business at a single event, rather than traveling multiple times or conducting numerous meetings to accomplish what can be accomplished in one trip. Additionally, the San Diego venue was very attractive. Some attendees either arrived early or stayed after the conference to sight-see in Balboa Park, the Gaslamp Quarter, Seaport Village, Old Town or La Jolla, as examples.

If we could change one thing, we would recommend offering fewer tracks and repeat sessions so that all the sessions that are offered are well-attended. But overall, kudos to IAITAM for a conference well-done!

Come see us at the 2015 IAITAM Spring ACE

Siwel Consulting will be joining ITAM industry professionals at the 2015 AITAM Spring Annual Conference and Exhibition in San Diego, CA from April 28-30, 2015 with three presenters: Frank Venezia, Steffani Lomax, and Kevin Panteli. Don’t forget to sign up for these following sessions:

Getting to “Win” in Your Contract Negotiation

Learn how and what to prepare before sitting down at the negotiating table – for example, what to include on your contract term sheet and the basic tasks of a self-audit.

Frank Venezia, Senior Vice President, Client Services & Technology
Tuesday, April 28, 2015 at 3:30 pm – 4:30 pm, and
Wednesday, April 29, 2015 at 11:15am – 12:15pm

When you negotiate a contract with your software supplier, do you know if it is a good deal for your company? What should you do to prepare for the negotiation and ensure that the final agreement is the best possible outcome for your organization? In this session, we will take you through our recommended approach to preparation and execution of a successful contract negotiation, as well as considerations for right-sizing your agreement, analyzing the financials and ensuring that the final contract includes the most favorable terms and conditions for your organization.

Key takeaways:

  • Understand how to secure more favorable contract terms in your next negotiation
  • Avoid the most common negotiating mistakes made when negotiating software contracts
  • Reduce the overall cost of your software license contract portfolio
  • Free up incremental budget for other IT and business needs at your organization

I Just Became the IT Asset Manager: What Do I Do Now?

What is the roadmap to get to a successful ITAM program as you begin your new job?

Steffani Lomax, Director of ITAM Business Development
Wednesday, April 29, 2015 2:15pm – 3:15pm

Did you recently become the IT Asset Manager at your company? Are you trying to learn as much as possible about IT Asset Management so that you can perform your role successfully? If you are relatively new to ITAM or need a refresher on the essential concepts and structure of a basic program, then this is the place to start. In this session, you will learn what ITAM is all about and the requirements for a solid program based on industry best practices: organizational structure, roles and responsibilities, high-level processes, tools, integration, communication and how to measure program success. You will leave this session with a roadmap on how to jumpstart or improve your ITAM program.

Key takeaways:

  • What exactly is IT Asset Management (ITAM)?
  • Why is ITAM important to your organization?
  • How to identify what components of an ITAM program are in place now at your organization.
  • What does a successful ITAM Program look like?

The Hard Facts: How To Optimize Your Licensing Through Hardware Analysis

Learn how a strong ITAM program can be the foundation necessary to take advantage of all types of license optimization opportunities.

Kevin Panteli, Director of ITAM Consulting
Thursday, April 30, 2015 12:30pm – 1:30pm

What comes to mind when we say “License Optimization”? Ensuring you have the right edition of software, perhaps? Or taking advantage of software bundling to cover multiple products? Tracking and reusing licenses from decommissioned servers? Identifying whether the software is actually in use? All of these are reasonable examples – but who thinks about the hardware? Attend this session and learn how your choice of hardware can have an impact on your licensing costs and save you from spending more than you need to.

Key takeaways:

  • There are more ways to optimize your software licenses than are commonly discussed
  • Some license optimization opportunity options are not applicable to all product sets
  • Effective license optimization can result in very significant cost avoidance and savings opportunities
  • The impact of hardware optimization on license costs can be very significant but is traditionally overlooked

About the IAITAM Annual Conference and Exhibition

The IAITAM Annual Conference and Exhibition™, starting back in 2002, has become the largest and only conference and exhibition in the world solely dedicated to IT Asset Management. With annual growth exceeding all expectations, the educational content, expert speakers, sessions and exhibit fair combine to deliver practical advice and best practices for the attending practitioners, their superiors and colleagues.

IBM InterConnect Session Recap: IBM License Metric Tool and Sub-Capacity Licensing

On February 22-26, Siwel Consulting attended IBM InterConnect 2015, IBM’s largest conference, in Las Vegas. There were 21,000 attendees from across the globe, and we were pleased to be a small part of it.

Dan Donovan, Siwel Senior Principal Consultant, and Mark Feinman, Siwel Application Architecture Manager, participated as subject matter experts in a session titled “Save Money and Adopt Best Practices with IBM License Metric Tool (ILMT) and IBM Sub-Capacity Licensing.” The interactive gathering was moderated by Antonio Gallotti, Product Manager for IBM License Metric Tool and IBM Endpoint Manager for Software Use Analysis. Steve Churchill, President and CEO of PreferredPartner, also joined us on the panel.

Full-capacity licensing is required for all active physical cores on a server, while sub-capacity licensing is required for a reduced number of cores that are running the IBM software as a result of a virtualization technology. For example, you can have a server with 12 physical and active cores on it. Full-capacity would require all 12 cores to be licensed. Using a virtualization technology such as VMWare, where only two cores are running the software, you would only have to license the 2 core (sub) vs. 12 cores (full).

During the hour-long discussion, the panel answered a range of questions from technical sizing to the always popular financial cost-savings. Dan piqued interest by providing real cost-avoidance based on data for three real customer sets, all using IBM’s ILMT: Small (two thousand servers); Medium (fifteen thousand servers); and Large (thirty thousand servers). We’re talking millions of dollars of savings—between the costs associated with full-capacity licensing vs. the cost of sub-capacity licensing. He emphasized the importance of applying real Passport Advantage pricing when calculating cost avoidance between full capacity and sub capacity licensing scenarios: while 5,000 PVU licenses doesn’t tell you anything, if one PVU costs $400, total cost avoidance equals $2,000,000!

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